Collections, children and crowns

Sneak peek from Friday's photo shoot with Trudi Le Brese Photography

There is so much to learn about running a small business, and I am definitely still learning. I was listening to a podcast at the end of November last year, which mentioned that small businesses should be beginning preparations for Valentine's day. I think I nearly choked on my cup of tea. Late November I was preparing for Christmas! With a photo shoot completed, Christmas cards for clients printed and ready to be sent, orders coming in and an 11 day holiday in Coffs Harbour on the horizon, Valentine's had not been on my mind at all! Until that point I thought I had been really quite organised. Thus, when January began, I was home with three children, planning and prototyping a new collection with the hope of having it ready for Valentine's Day.  

I set a goal of releasing my first collection for the year on the 1st of February, to give my lovely clients time to purchase for Valentine's Day if they so desire, and so I had a deadline to work with. I find I work well with a deadline. My husband and sister said I was crazy. At this point there were two weeks left of Janurary (and I was looking after three children full time.) One week to make and finish all the jewellery in the collection, and organise a photoshoot, during nap times and night time. Followed by one week for the photographer to edit the photos. 

Two hours before the shoot I was still polishing the last pieces of jewellery. I felt really nervous and was questioning all the creative decisions I had made for the shoot, from the location to the model, from the theme to the props. I didn't want to waste the photographer and models time. But as soon as I saw the first pics on Trudi's camera, I knew it had all fallen perfectly in to place and I relaxed and enjoyed the shoot. I was so proud of both the first and second shoot, but I think this one is the best yet and I can't wait to share all the photos - it's so hard to wait until the 1st of February!

Meanwhile I have been working all the behind the scenes things one does before a launch - photographing and editing each product image for the shop, creating new Facebook and blog headers, designing a catalogue and order form for my suppliers, writing product descriptions, blog posts, newsletters etc. in between trips to the park, building blocks and referring my seven and three year old - who are struggling to see eye to eye after six weeks together without the daily enforced break school brings with it.

So stay tuned, there's one week until the launch and I can't wait! 

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